Private Label Apparel: Benefits, Steps & Best Products in 2023

Discover the world of private label apparel and ideal products for your brand with our expert guidance on benefits, steps, and best products in 2023.


Saleem Shahzad

4/30/202313 min read

Private Label Clothing
Private Label Clothing

Private label apparel is an excellent way to create a unique brand identity that stands out from competitors. By developing your own branded products, you can increase customer loyalty and trust in your owned brand. Product development is key to creating successful owned brands and establishing a strong brand identity.

One of the most significant advantages of private label apparel is that it allows you to create your own brand identity. With private label clothing, you can customize everything from the design to the packaging, giving you complete control over your brand's image. This level of customization helps differentiate your products from other national brands, making them more appealing to customers.

Branded products are also essential for building customer loyalty and trust in your owned brand. When customers see your name on a product, they know that they are getting a quality item that meets their expectations. This level of trust can be challenging to achieve with generic or unbranded products.

Product development is another crucial aspect of building successful owned brands. By investing time and resources into product development, you can create high-quality items that meet customer needs while aligning with your branding strategy. This approach ensures that every product bearing your name meets or exceeds customer expectations.

Online stores like Shopify make it easy to sell private label clothing and apparel, allowing you to expand beyond a local market. With Shopify's platform, you can set up an online store quickly and easily without needing any technical skills or experience. This feature makes it simple for anyone interested in starting their own clothing line or expanding their existing business into new markets.

Advantages of Selling Private Label Products

Higher Profit Margins

Selling private-label products offers a significant advantage in terms of profit margins. Since the products are manufactured directly for your brand, you can eliminate the middleman and reduce costs associated with branding, packaging, and marketing. This allows you to price your products competitively while still maintaining a healthy profit margin.

Moreover, when you sell private label products, you have control over the pricing strategy. You can set prices based on market demand and competition or offer discounts during promotional periods. By controlling your pricing strategy, you can maximize profits without sacrificing quality or customer satisfaction.

Control Over Product Quality

When selling private label products, you have complete control over product quality. You can specify the materials used in production and ensure that they meet your standards for durability and sustainability. You can oversee the manufacturing process to ensure that it meets your specifications for consistency and quality.

By having control over product quality, you can build trust with customers who value high-quality products. This trust leads to repeat business and positive reviews that help grow your brand's reputation.

Flexibility in Customization

Private labeling also provides flexibility in customization options. You can tailor product designs to cater to specific customer needs or preferences. For instance, if customers prefer eco-friendly materials or unique colors not commonly found in stores, private labeling enables brands to create such customized items.

Furthermore, customization gives brands an opportunity to differentiate themselves from competitors by offering unique features that other companies do not provide. This differentiation is crucial as it helps establish brand identity while attracting loyal customers who appreciate personalized experiences.

Brand Recognition and Loyalty

Selling private label products helps increase brand recognition by creating a unique identity for the brand through its own line of branded merchandise. When customers purchase these branded items repeatedly due to their high-quality standards or personalization options offered by the company, they become more loyal towards the brand.

This loyalty translates into word-of-mouth marketing where satisfied customers recommend their friends and family to purchase from the same brand. In turn, this leads to increased sales and revenue for the company.

Reduced Competition

Private labeling reduces competition by offering unique products that are not available in other stores. Since these products are manufactured exclusively for your brand, they cannot be found elsewhere, giving you a competitive edge over other brands.

By reducing competition, private labeling enables brands to focus on building their reputation and customer base without worrying about competing with established companies. This allows them to grow at their own pace while establishing themselves as leaders in their respective industries.

Disadvantages of Private Labeling and Wholesale Labeling

Inventory Investment

Private labeling requires a significant investment in inventory, which can be a disadvantage for small businesses or those just starting out. The cost of producing and storing inventory can quickly add up, especially if the products do not sell as expected. This can lead to financial strain on the business and even bankruptcy in some cases.

Risk of Unsold Stock

Another disadvantage of private labeling is the risk of unsold stock. If the products do not sell as expected, businesses may be left with excess inventory that they cannot move. This can result in wasted resources and lost profits. It is important for businesses to carefully consider demand before investing in inventory.

Lack of Control over Production and Quality

Private labeling also comes with the disadvantage of lack of control over production and quality. Businesses must rely on their suppliers to produce consistent quality products that meet their standards. If there are issues with production or quality control, it can lead to inconsistent product offerings and damage to the brand's reputation.

Lower Profit Margins for Wholesale Label Clothing

Wholesale label clothing may have lower profit margins due to the higher cost of goods sold. Businesses must purchase products at a higher price point than they would if they were producing them themselves, which cuts into their profit margins.

Minimum Order Quantities

Wholesale purchases often require minimum order quantities, which can be a challenge for small businesses or those just starting out. These minimums may be too high for businesses that cannot afford to invest in large quantities upfront.

Limitations on Product Differentiation

Wholesale labeling may limit the ability to differentiate products from competitors who are also using the same suppliers. This means that businesses may struggle to stand out in a crowded market, leading to decreased sales and profits.

Using Category Profit Pools, Managing Each Category, and Amazon's Brands in Most Product Categories

Category Profit Pools: Identifying the Most Profitable Product Categories

As a brand owner, it is essential to identify the most profitable product categories for your business. One way to do this is by using category profit pools. Category profit pools help you determine which categories are generating the most revenue and profits for your business.

By analyzing data on sales, margins, and costs across different product categories, you can identify which categories are worth investing in and which ones may not be as profitable. This information can help you make informed decisions about where to allocate resources and focus your efforts.

Managing Each Product Category Individually: Better Control Over Profit Margins

Once you have identified the most profitable product categories, it is important to manage each category individually. Managing each category separately allows for better control over profit margins.

For example, let's say you sell women's clothing in multiple product categories such as dresses, tops, and bottoms. By managing each category separately, you can analyze sales data and adjust pricing or promotions accordingly to maximize profits.

Amazon's Private Label Brands: A Key Competitor to Consider

Private label brands dominate. In many cases, Amazon's private label brands offer similar products at lower prices than other sellers.

As a brand owner selling on Amazon, it is important to consider Amazon's private label brands as a key competitor. You should analyze their pricing strategy and adjust yours accordingly if necessary.

Automating Order Processing: Saving Time and Increasing Efficiency

Automating order processing can save time and increase efficiency when managing multiple stores or executing a strategy across different product categories.

For example, using an automated tool like Zapier can help automate tasks such as order fulfilment or inventory management across different stores or platforms. This saves time that can be used for more strategic tasks such as analyzing sales data or developing new products.

Finding a Niche Market to Sell Products

Identifying a Niche Market to Sell Products

Selling products can be a profitable venture for businesses, but it requires identifying the right market. One of the most effective ways to increase sales and make money is by targeting a niche market. A niche market refers to a specific segment of customers with unique needs and preferences that are not being met by mainstream products. By manufacturing goods that cater to this group, smaller businesses can carve out their own space in the industry and increase their chances of success.

Researching the Industry and Customers' Needs

To identify an untapped niche market, businesses must conduct thorough research on the industry and customers' needs. This involves analyzing trends, studying competitors, and surveying potential customers. By understanding what is missing from the current offerings in the market, businesses can create products that fill those gaps.

For instance, let's say you want to sell private-label apparel. You may start by researching what types of clothing are currently popular among consumers. However, instead of creating generic t-shirts or hoodies like everyone else, you could focus on producing sustainable activewear made from recycled materials. This would appeal to environmentally conscious consumers who are looking for stylish yet eco-friendly options.

Advertising to a Niche Market

Once you have identified your niche market and created your product line, it's time to advertise it effectively. Advertising to a niche market can be more cost-efficient than targeting a broader audience since you don't need as large of a marketing budget.

One way to reach your target audience is through social media platforms like Instagram or Facebook. By using targeted ads or influencer marketing campaigns, you can connect with potential customers who are interested in your product category.

Private Label Apparel Production

Private label apparel production allows retailers to create their own business model and increase their market share. Instead of selling someone else's brand name products, retailers can develop their own unique line of clothing.

By partnering with manufacturers who specialize in private label apparel production, businesses can create custom designs and logos that set them apart from competitors. This not only helps to increase brand recognition but also allows for greater control over the manufacturing process and product quality.

Popular Private Label Manufacturers, Contacting Them, and Choosing the Right One

Brand manufacturers are an essential part of the fashion industry, providing businesses with the opportunity to create their own unique clothing lines. With so many label manufacturers available, it can be challenging to know where to start when looking for a supplier. In this section, we will discuss popular private label manufacturers, how to contact them and choose the right one for your business.

Popular Private Label Manufacturers

There are numerous private label manufacturers available in the market today. Some of the most popular ones include:

  1. Apparel Empire: This manufacturer specializes in producing high-quality clothing items such as t-shirts, hoodies, and sweatshirts. They offer customization options such as embroidery and screen printing.

  2. Billoomi Fashion: This Indian-based manufacturer produces a wide range of clothing items such as dresses, skirts, and blouses. They have experience working with small businesses and startups.

  3. Royal Apparel: This US-based company offers eco-friendly options for businesses looking to produce sustainable clothing items. They specialize in producing organic cotton apparel.

  4. TEG International: This manufacturer has over 25 years of experience in producing high-quality clothing items such as jackets, pants, and shirts. They offer customized designs and branding options.

Contacting Private Label Manufacturers

Once you have identified potential suppliers that meet your requirements, it's time to get in touch with them. You can reach out to them via email or phone call to inquire about their services and pricing.

When contacting a private label manufacturer, it's important to provide detailed information about your business needs such as product specifications, order quantity, production timeline, etc., so they can give you an accurate quote.

It's also recommended that you ask for samples before committing to a supplier so you can assess their quality standards first-hand.

Choosing the Right Manufacturer

Selecting the right private label manufacturer is crucial for ensuring that your products meet your quality standards while staying within budget constraints.

Consider these factors when choosing a manufacturer:

How to Source Private Label Products

Conduct Market Research to Identify Potential Private Label Products

The first step in sourcing private label products is conducting thorough market research. This involves identifying potential products that align with your brand and target audience. Start by analyzing consumer trends, competitor offerings, and gaps in the market. You can use tools such as Google Trends, Amazon Best Sellers, and social media analytics to gain insights into what products are popular among consumers.

Once you have identified potential product ideas, conduct keyword research to determine the search volume and competition level for each product. This will help you gauge demand for the product and assess whether it is a viable option for your business.

Look for Reliable Suppliers and Manufacturers Through Online Directories or Trade Shows

After identifying potential products, the next step is to find reliable suppliers and manufacturers. One way to do this is by searching online directories such as Alibaba, ThomasNet, or Global Sources. These directories provide a list of suppliers based on your product specifications.

Another option is attending trade shows where you can meet face-to-face with suppliers and manufacturers. Trade shows provide an opportunity to see samples of products firsthand and negotiate pricing directly with suppliers.

Request Samples from Potential Suppliers to Evaluate Product Quality

Before committing to a supplier, it is crucial to request samples of their products to evaluate their quality. This allows you to test the product's durability, functionality, and overall appeal before placing a large order.

When requesting samples from multiple suppliers, be sure to compare them side-by-side based on factors such as price, quality, lead time, shipping costs, and payment terms.

Negotiate Pricing and Minimum Order Quantities with Suppliers

Once you have selected a supplier that meets your quality standards, negotiate pricing and minimum order quantities with them. Keep in mind that prices may vary depending on the quantity ordered.

It's important not only to focus on price but also consider other factors such as production lead time and shipping costs when selecting a supplier. A supplier with a lower price may have longer lead times or higher shipping costs, which can impact your overall profit margins.

Develop a Strong Relationship with Your Supplier to Ensure Consistent Quality and Timely Delivery of Products

Finally, it's essential to develop a strong relationship with your supplier to ensure consistent quality and timely delivery of products. This involves clear communication about product specifications, order quantities, and delivery timelines.

Regularly checking in with your supplier and providing feedback on product quality can help improve the overall partnership. Building a strong relationship with your supplier can also lead to better pricing and more favorable payment terms over time.

Pricing Private Label Products

Setting the right price for private label products can be a challenging task for businesses. While it is important to ensure that prices are competitive, it is equally important to maintain profit margins. In this section, we will discuss some key factors that businesses should consider when pricing their private label products.

Control Over Pricing and Branding

One of the biggest advantages of private label products is that businesses have complete control over pricing and branding. This means that they can set their own prices based on factors such as production costs, market demand, and competition. By setting the right price point, businesses can attract customers while still maintaining healthy profit margins.

White Label vs Private Label Products

It is important to note that white label products may offer less control over pricing and branding compared to private label products. White label products are typically sourced from manufacturers who produce generic goods with no branding or labeling. Businesses can then add their own labels and packaging before selling these products under their brand name. While white label products may offer cost savings, they may also limit control over pricing and branding.

Quality Products Justify Higher Prices

Quality plays a crucial role in determining pricing strategy. Customers are often willing to pay more for high-quality products that meet their expectations. Therefore, businesses should focus on sourcing quality materials and ensuring that production standards are met. Premium packaging can also add value to private label products and justify higher prices for customers.

Case Study: Pricing Strategy for Private Label Clothing

Let's take a look at an example of how one business approached pricing strategy for its private label clothing line. The business sourced high-quality fabrics from overseas manufacturers who specialized in producing custom clothing items. They then added their own labels and packaging before selling these items under their brand name.

To determine the right price point for these items, the business conducted market research to identify competitors' prices and customer demand. They also factored in production costs, including materials, labor, and shipping fees. Based on this analysis, the business set prices that were competitive while still allowing for healthy profit margins.

Launching Your Private Label Brand on Walmart: Are You Ready?

Walmart is a highly competitive marketplace, but launching your private label brand there can be a huge win for your business. However, before you dive in headfirst, it's important to take the time to research and understand their requirements and guidelines for private label products. Here are some key things to consider before launching your private label brand on Walmart:

Understanding Walmart's Requirements and Guidelines

To launch your private label brand on Walmart, you'll need to meet certain requirements and guidelines set by the retail giant. These include having a valid UPC code for each product, providing accurate product information such as weight and dimensions, meeting packaging requirements, and adhering to safety standards.

Walmart has strict guidelines when it comes to pricing. They require that your prices are competitive with other retailers and that they don't exceed a certain threshold. It's important to keep these guidelines in mind when setting your prices so that you don't run into any issues down the line.

Knowing Your Target Audience

One of the most important things to consider before launching on Walmart is understanding your target audience. Who are they? What do they want? How can you effectively market your products to them?

It's crucial that you have a solid understanding of who your target audience is so that you can tailor your marketing efforts accordingly. This may involve conducting market research or even reaching out directly to potential customers to get their feedback.

Building a Strong Supply Chain

Another key consideration when launching on Walmart is building a strong supply chain. This means having reliable suppliers who can provide high-quality products at an affordable price point.

It also means having efficient inventory management processes in place so that you can avoid any potential issues with stockouts or overstocking. By building a strong supply chain from the outset, you'll be better positioned for success on Walmart's platform.

Investing Time and Resources

Finally, it's important to recognize that launching on Walmart requires a significant investment of time and resources. From developing your products to building your supply chain, there are many moving parts that need to be carefully managed.

However, with careful planning and execution, launching on Walmart can be a lucrative opportunity for your private label brand. By taking the time to research and understand their requirements, knowing your target audience, building a strong supply chain, and investing the necessary time and resources, you'll be well-positioned for success on this highly competitive platform.


In conclusion, private label apparel and products are an incredible value for both consumers and businesses. They offer a great way to launch your own brand, with a unique style that can set you apart from competitors. By taking a closer look at the assortment of products available from private label manufacturers, you can find niche markets that will appeal to your target customer base.

However, it's important to keep in mind that there are also some disadvantages to private labeling and wholesale labeling. It may take some time to find the right manufacturer who can deliver high-quality products at a reasonable price point. Building brand reputation takes time and effort.

Despite these challenges, sourcing private label products is worth considering if you're looking to start your own business or expand your product offerings. With careful planning and research, you can create a total package that meets the needs of your customers while providing great value.

As Amazon continues to expand its reach into most product categories through its brands, it's important for businesses to stay competitive by using category profit pools and managing each category effectively. By doing so, you can ensure that your brand remains relevant in today's ever-changing market.

Whether you're selling on Walmart or other platforms, pricing is key when it comes to attracting customers. Make sure you do thorough research on competitors' prices before setting yours.